Make a Name for Yourself

High-impact Sponsorship and Advertising opportunities add promotional clout to your presence at All Things Baking. These value-added marketing strategies draw onsite attention to your products and position your company high in the minds of serious and qualified buyers. Sponsorships can be tailored to your company’s objectives and budget. To select and/or customize a sponsorship that’s right for your business, contact your sales representative today.

Attendee Name Badge Confirmation
This timely, cost-effective strategy gets your promotional message into the hands of all attendees at All Things Baking. The confirmation page, containing the attendee name badge, will be imprinted with your advertisement and distributed onsite at registration. Ideal for product launches, coupons and giveaways. Exhibitor to provide artwork.

Badge Lanyard
Hang out where you’ll really be noticed—around the necks of your buyers. Imprint your company name and logo on lanyards, and you’ll have nonstop exposure throughout the show. Each attendee will receive a lanyard with their badge holder when they check-in at the show.

All Things Baking Show Bag
Receive long-lasting exposure and reach thousands of prospects with these convenient bags that are the premiere “walking billboard.”  Bags displaying your logo will be made available at prominent locations throughout the show.

Show Bag Insert
Capture your target audience by inserting a product sample or literature (flyer or brochure) into the official All Things Baking Show Bags. Bags will be distributed to thousands of baking professionals at registration who will carry them throughout the show. Limited to one insert per exhibitor. Exhibitor to provide materials. Sponsorship contingent on Sponsorship of Official Show Bag.

Floor Decals
A cost-effective way to keep your company’s name top-of-mind with buyers through the show. The 2 x 2 floor decal, featuring your logo and booth number, will conveniently guide attendees to your booth.

Passport to Prizes
Build booth traffic by placing your company name and booth number on the All Things Baking Passport to Prizes. Each attendee receives the Passport in their registration packet and then must visit each Passport sponsor booth to receive an official stamp. Once all of the stamps are received, they submit their passport for a Passport to Prizes drawing.

Education Sponsorships

RBA Creative Decorating Competition (CDC)
Give your company great exposure at the coveted Creative Decorating Competition. Your logo will be front and center as contestants compete for the grand champion trophy in front of a live audience on the trade show floor. Recognition will be given in the Official Directory, conference signage, session area signage, as well as in all mentions in All Things Baking marketing material (Web site, e-marketing,  print material). One General Session (sold) and five (5) categories available: Flowers and Sprays, Wedding Cake, Rolled Fondant, Custom Design Cakes and Sculpted Cakes.

On Floor Demonstration Stage
Sponsor renowned baking professionals as they demonstrate the latest trends, share techniques and test new products in front of a live audience on the trade show floor. Recognition will be given in the Official Directory, conference signage, demonstration area signage, at the introduction of the demonstration, as well as in all mentions in All Things Baking marketing material (Web site, e-marketing, print material). Sponsor a session or sponsor the stage. Fifteen (15) sessions available. Eleven (11) sponsorships available.

Educational  Seminars
Educated buyers mean serious buyers. Choose from nine targeted educational sessions.  Recognition will be given in the Official Directory, conference signage, session area signage, at the introduction of the speaker, as well as in all mentions in All Things Baking marketing material (Web site, e-marketing, print material). 25 sponsorships available.

General Session Sponsor
Promote your brand to a captive audience at the All Things Baking General Session. The keynote will feature a prominent speaker or celebrity that will inspire and engage the audience. Your logo will be front and center on all signage and in pre-show promotions. Sponsor will also have the opportunity to provide a chair drop on each individual seat.

Vendor Presentation Sessions
Let attendees see your products in action in the demo theater on the show floor. Presentations will be allocated in 15-minute time slots and can be tailored around any message desired. The stage is designed to create buzz around your products and make a big splash with the attendees on the show floor.

For more information on education sponsorships, contact Lynn Schurman at 320-492-1330 or email lschurman@retailbakersofamerica.org.