FAQs
GENERAL
What is All Things Baking?
All Things Baking is a high-energy, innovative trade event appealing to today’s forward-thinking bakers and food service professionals who are looking for ongoing opportunities to take their businesses to the next level. It will feature educational and full scale exhibit offerings focused on keeping baking and food service professionals on the leading-edge of consumer trends.
Who attends?
Professional bakers, caterers, restaurateurs, pastry chefs, cake decorators, chocolatiers, bakery directors and other culinary professionals are encouraged to attend. Attendees can explore the ever-changing art of pastries, desserts and breads, hone their skills and get the information, answers and strategies they need to make their businesses more productive and profitable.
Who exhibits?
Suppliers of baking equipment, bakeware and molds, decorating supplies, ingredients, flavorings, merchandising supplies, packaging materials, preparation tools, technology, business services and more.
Click here to see a full list of 2011 exhibitors.
Is this a “smaller IBIE,” held in the off IBIE years?
All Things Baking serves a more focused audience of independent, entrepreneurial bakeries, cafes and catering companies that may not have deep marketing or operational budgets, but are agile, flexible, technologically savvy and in tune with their customer base. It offers exhibitors an opportunity to reach a new market of buyers and gives bakers a chance to get what they need to stay current with today’s consumer trends during non-IBIE years.
Is All Things Baking replacing RBA’s American Retail Bakery Exposition?
Yes, All Things Baking will be held in lieu of RBA’s standalone annual event, the American Retail Bakery Exposition, and is being designed for a much wider audience than has frequented traditional “retail baking” events in the past. All Things Baking will combine with IBIE during IBIE years.
What are the Expo hours?
Sunday, Sept. 9, 10:00 am – 5:00 pm
Monday, Sept. 10, 10:00 am – 5:00 pm
Tuesday, Sept. 11, 10:00 am – 3:00 pm
How do I register?
You can register online by clicking here.
What is the dress/attire?
The dress code varies from business attire to casual based on the business you plan to conduct at the show. Shirt and shoes are required; comfortable, covered shoes are recommended.
May I take pictures at the trade show?
Photographs may only be taken with the approval of the exhibiting company. Each exhibitor reserves the right to determine whether company equipment or products may be photographed. Exceptions are the authorized members of the media. Camera passes for media members are available in the Show Office located adjacent to Registration.
Are children and strollers permitted in the exhibit halls?
We regret that absolutely no children 12 years of age and younger are permitted on the exhibit floor. This includes infants in strollers. This rule will be strictly enforced by ATB management for safety and insurance purposes.
Can anyone attend the show?
All Things Baking is trade event, designed for professionals in the baking industry or those who are considering entering into it. However, no professional credentials are required to register. If you are not in the industry, please select the “Allied/Other” registration category when you register. All attendees are subject to the registration fee.
EXHIBITOR
Who can exhibit?
Suppliers of baking equipment, bakeware and molds, decorating supplies, ingredients, flavorings, merchandising supplies, packaging materials, preparation tools, technology, business services and more.
Click here to see a full list of 2011 exhibitors.
All Things Baking is an exhibition exclusively devoted to the equipment, ingredients, products and services utilized across the food service industry. Only companies with a direct tie-in with this industry will be permitted to exhibit. Receipt of the space application and payment does not constitute acceptance of the application. Companies must enter their company description and web site on the official application.
Is this a “smaller IBIE,” held in the off IBIE years?
All Things Baking will serve a more focused audience of independent, entrepreneurial bakeries, cafes and catering companies that may not have deep marketing or operational budgets, but are agile, flexible, technologically savvy and in tune with their customer base. It offers exhibitors an opportunity to reach a new market of buyers and gives bakers a chance to get what they need to stay current with today’s consumer trends during non-IBIE years.
Is All Things Baking replacing RBA’s American Retail Bakery Exposition?
Yes, All Things Baking will be held in lieu of RBA’s standalone annual event, the American Retail Bakery Exposition, and is being designed for a much wider audience than has frequented traditional “retail baking” events in the past. All Things Baking will combine with IBIE during IBIE years.
Why Houston?
In 2012, All Things Baking will rotate to Houston, Texas, giving exhibitors direct access to the heavy concentration of retail bakeries in the Southwest. Additionally, Houston is known for its proven ability to attract trade show participants from a wide geographic region and for the dining and entertainment options available to business travelers wanting to be inspired by the sights, sensations and southern charm.
- Houston is the 5th largest metropolitan area in the united states.
- Two major airports offer a myriad of direct and low-cost flights service the area, making it easy and affordable for attendees to get to and from Houston.
- There are 137 bakers for every 100,000 employed in Houston, giving Houston a higher concentration of bakers than New York, Orlando and New Orleans.
- The number of retail bakeries in the Houston region grew by 11 percent from ’04-’10. Over the same period, the number of retail bakeries declined in Chicago (-8 percent), Orlando (-21 percent), San Francisco (-15 percent), and Los Angeles (-7 percent).
- The number of commercial bakeries in the Houston region grew by 26 percent from ’04-’10, faster than New York (7 percent) and New Orleans (22 percent). Over the same period, the number of commercial bakeries declined in San Francisco (-19 percent), and Los Angeles (-14 percent).
How much does a booth cost?
The multi-tiered pricing for booths is shown on the Space Application & Contract and is dependent on membership status and the size (total net square footage) of the exhibit space. Space starts at a traditional 10×10.
When will I receive my Exhibitor Service Manual?
During the week of May 21, you will receive an email from FREEMAN regarding the Freeman Online Manual. This Exhibitor Service Manual has been compiled to furnish you with all of the information needed for the successful operation of your exhibit at the exposition. We are excited about sharing this ONLINE manual version, assuring you of more convenient ordering, budgeting forecasts, discounts for online orders, and one-stop shopping.
The ATB internet online ordering service, Freeman Online® is available for your convenience to order all Freeman Services, view show schedule, or print order forms. Once the ATB Show is activated online you will receive an email which includes a direct link to Freeman Online ®. To place online orders you will be required to enter your unique Login ID and Password. If this is your first time to use Freeman Online®, click on the “Login” link in the top right corner to create a new account. To access Freeman Online® without using the email link visit www.freemanco.com/store/ and click the “Login” link in the top right corner. If you need assistance with Freeman Online® please call our Customer Support Center at (888) 508-5054 Toll Free US & Canada or (817) 607-5000 Local & International.
How do I order Exhibitor badges?
Our registration service provider, Showcare, will forward personalized emails to the main contact as shown on your space application, with your password. To register your personnel, you will need this password. If you do not receive this notification, please contact allthingsbaking@showcare.com or Jenny McDonald at jmcdonald@allthingsbaking.org.
Accredited exhibitor representatives will receive non-transferable exhibitor badges. Each exhibitor will receive two (2) comp badges per 100 sq.ft. of contracted exhibit space. Total complimentary badge allotment may not exceed twenty (20) badges. Spouse badges are included as part of the exhibitor’s allotment. Any exhibitor badges over and above the free badge allotment will be issued at a cost of $50.00 each. Admittance is into the Exhibit Hall, Demonstration/Competition Hall and the General Session. Any questions regarding registration procedures or to have your confirmation letter resent, please contact the registration service provider – Showcare at allthingsbaking@showcare.com or the ATB Registration Team at 312-673-6939.
May I sell merchandise directly from my booth?
Provided you are in full compliance with local and state sales tax regulations, you are permitted to sell on the show floor.
Are there other ways to participate in the Expo other than being an exhibitor?
No, you must be an exhibitor to obtain any meeting space, marketing opportunities, hotel suites, etc.
How can I contact the show manager?
ATB Show Management Staff:
Logistics
Pat Dwyer, 312.673.5941 or pdwyer@allthingsbaking.org
Sales:
Nicole Boland, 312.673.5828 or nboland@allthingsbaking.org
Stuart Lawry, 312.673.5440 or slawry@allthingsbaking.org
