The Business of Baking for Beginners
September 8, 2012 | 8:30 am – 5:00 pm
The seminar will be held at the Hilton Americas
The Business of Baking for Beginners, better known as “BOB,” will be held on September 8th, 2012 at the Hilton Americas Hotel in conjunction with All Things Baking 2012. The all-day program is designed for people with 5 years or less in the bakery business or those looking to join the baking industry. Brought to you by RPIA, the BOB is a full day of exposure with experts in the field. Not only will they share secrets and tricks of the trade; but you’ll also have the opportunity to ask Certified Master Bakers your questions. Five guys and over 200 years of experience is just waiting for you! For more information please click here.
Take advantage of this seminar to maximize your value while attending All Thing Baking.
The registration fee is $235 and includes an All Things Baking Expo pass.
Schedule of Events
| 8:30 am – 08:45 am | Opening Remarks |
| 08:45 am - 09:30 am | What Type of Store Do You Want to Open? Pros and Cons |
| 09:30 am - 10:00 am | Opening a Store – A Guide and a Checklist (Handout) |
| 10:00 am - 10:15 am | Break |
| 10:15 am - 10:50 am | Social Media – Videos and Results – Geo Fencing - New Concept |
| 10:50 am - 11:10 am | Marketing and Promotions – Basics |
| 11:10 am - 12:00 pm | Location & Building – Part 1 |
| 12:00 pm - 01:15 pm | Break for Lunch (On Your Own) |
| 1:15 pm - 2:00 pm | Now That You’re Building It – Equip It – Part 2 |
| 2:00 pm - 2:30 pm | Marketing Groups – California Raisins – How to Use |
| 2:30 pm - 2:50 pm | 7 Things You Should Change in a Service Contract |
| 2:50 pm - 3:30 pm | Chart of Accounts & Industry Matrix Guides |
| 3:30 pm - 3:45 pm | Break |
| 3:45 pm - 5:00 pm | Lively Q&A – 5 Bakers and 200+ Years of Experience |
| 5:00 pm - 5:10 pm | Thank You and Evaluations |
The Business of Baking is an Industry Service produced by a division of The RPIA Group
The RPIA Group was founded in 2001 by five bakers and a lot of their friends. The five met through the Retail Bakers of America National Trade Group (RBA) and as they moved through the ranks, they became friends that enjoyed working together. Looking for the next opportunity to work together, The RPIA Group was formed.



